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A children's book for the end of the world as we known it.

The first season of the HBO show The Leftovers takes place two years after "the Sudden Departure," an inexplicable rapture-like event that sends the world into turmoil. The content for this campaign took the form of pages from a diegetic children's book explaining this new world in terms little kids could understand – the ABCs.

Role: Concept + Copy
Agency: 360i